How a Technology Partner Will Help Your Tech Start-Up

What are the magic ingredients that keep successful start-ups going? Other than the obvious ones like determination, focus, drive, good timing, a great underlying idea and sufficient demand for that idea, being tech-savvy is one of the most important things a fledgling business can do to increase its chances of longevity. This is especially true when your start-up is technology focused and requires tech expertise.

Did you ever think about building an app or website for your start-up idea, even when you completely lacked any coding experience? You’re not alone. What is common to Dennis Crowley, CEO of Foursquare, Andrew Mason from Groupon and Ben Silbermann from Pinterest? They all had no tech expertise as an ability, but they had the business acumen and an ideation strategy that called for implementation. If you have a dream to build the next big app or web start-up, you’ll need to know what the journey entails. The things that no one will tell you about, that you can learn only through experience.

Let’s take a look at the advantages and support that a tech partner can give you.

Cost & Scalability

Two extremely important factors for your tech start-up are cost and scalability.

  • Compelling Cost: You could choose to hire individuals with programming and technical expertise and get your work done. The flip side is that such jobs are generally well paid in nature if the resource is a good one, and market pay check rates are competitive in nature. A technology partner can provide the expertise you need immediately and at affordable pricing.
  • Scalability Requirements: On the other hand, implementing without a technology backbone can be a gamble when it comes to scaling up, and also maintaining quality for finished products as compared to prototypes.

Product Specific Package

To ensure that your vision is accepted in the market, you need a specific enterprise or package specific to the product domain. Hence, you require a tech partner that suits your vision and can take it to the scalable level. You pay a company for their expertise and resources and need not worry about the time-consuming process of hiring and other employee nuances.


As a start-up, you need to invest in consulting advice as the backend and front-end processes may be more complex than you imagine. If you are a new venture, tech partners work with you to provide consulting support for your business plan and get your prototype working.

Even if you are an existing business, tech partnership can leverage technology to reach out to new opportunities and customer segments. The tangible business benefits are another take away from outsourcing. Investing in quality guidance saves a lot of time and rework.

Customer-Specific Approach

Understanding the market penetration viability and service nature, and deciding on the best technical enterprise that can host the ideation is a complex scenario. The right tech partner will ensure that the product or service meets requirements or market standards, and this can involve continuous iteration to meet this requirement. The right partner will ensure development is scalable and pivotable. Tech firms can also cater to visual design and usability experience using agile models.

Primarily, the start-up and the tech partners must be armed with a problem-solution frame of orientation. The tech partner also understands that they bear the responsibility of the client’s vision, and they need to work together to create something that is exceptional. Being agile is an excellent option for parallel work flow to happen.

It is true that settling for the right technology partner for piloting a start-up is a difficult choice to make and one of the first inhibitions that hit any start-up. But once it is catered to, it has the ability to quickly run through the workflow of the business idea and convert it into a product or service.

Travancore Analytics provides end-to-end service for web applications, mobile apps, custom applications, cloud capable solutions and VR/AR Enablement.  As a boutique IT services firm, we strive to provide solutions with rich and tailored customer experiences. If you require any assistance with your technology needs and piloting your idea, please contact us. Our experts would be happy to help.

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