UI/UX – How They Make the Difference

As a business owner, you must have had planned out for websites or applications at some point in time. The software you plan out is with an eye on the market and the customers. How they accept your website, app or software depends on the features you provide – catering to their requirements and thereby arousing their interest in your products or services.   

What is the basic difference between UI and UX anyway? By definition, UI or User Interface refers to the visuals, how your website looks, essentially the aesthetics of your product. UX or User Experience refers to how your website functions, how you would navigate throughout your website, what happens if you decide to click on a button, etc. Even minor tweaks to UI/UX plays a determinant factor in the acceptance/reach of a product. It can sometimes boost your sales up by 20%.

For an application – be it desktop, web or mobile, the end-user ultimately aims for easily accessible and navigable features giving a seamless and hassle-free utility. For instance, in an e-commerce application, the search bar is at the top, latest offers following closely behind. The user can have a quick look at the offers for the day or directly search out for the product he needs. With machine learning involved, the UI is updated with the products based on the users recent or most bought or searched items. The graphics must be such that this flow is supported.

Following with the example of an e-commerce app, nobody is really going to check out the whole app or website. They usually need the product and check out the order from the cart. The lesser the clicks, the better. It only takes a few seconds for a visitor to decide whether to continue browsing or not. Visuals can help guide your viewer to be led to specific parts of the website, such as having a color to indicate links, buttons or other important places you want your website visitor to proceed to. Even in corporate business websites, animated or standing-out kind of “Get a Quote” or similar pop-ups are for capturing the attention of the visitor.

When adding up images or graphics, make sure that they are optimized. When loading a website, if the images take more than a few seconds to load, then visitors will not be much interested. Even the graphics must also be at the right place and the loading time must be just in sync. With the current technology, websites employ optimized images, even if they seem large.

White space is of significance when the placement of images are concerned. Enough negative space – around and between the subjects is very important. They attain significance than when placed in a cluttered environment with no space at all. Spacing must be such that enough subjects can be placed while being able to incorporate the other subjects such as text. Material design is a great aspect which decides the overall feel of the application. 

Got an idea? Planned out the means to market it out and reach out in the market? Websites and apps are the means. TA is at the forefront of implementing user-friendly and relevant applications with the best of the class user interfacing and experience.

Step into the world of TA…

Step into the future…

Leave a Reply